NewAnnouncing New source: LinkedIn Mentions
EmbedSocial GoogleClaude

Analyze Google reviews with review sentiment analysis in Claude

Use EmbedSocial's review sentiment analysis agent to summarize Google review themes, customer sentiment, complaints, praise, and recommended next steps with Claude.

EmbedSocial EmbedSocial
GoogleGoogle
ClaudeClaude

One connection. Runs on your live EmbedSocial data.

What does it do?

Connect EmbedSocial with Claude to create a review sentiment analysis agent that reads your Google reviews and summarizes what customers praise, complain about, and mention most often.

Useful for

  • Running review sentiment analysis: see whether recent reviews are mostly positive, negative, or mixed.
  • Finding recurring themes: identify common praise, complaints, service issues, and product mentions.
  • Creating action summaries: turn review data into clear next steps for marketing, support, and operations.

How to set up

  1. 1

    Create your EmbedSocial account

    Sign up for a free EmbedSocial trial to connect your Google reviews and turn on the MCP.

    Start free trial
  2. 2

    Connect your Google reviews in EmbedSocial

    Add the review sources or locations you want Claude or ChatGPT to analyze.

  3. 3

    Set up the EmbedSocial MCP in Claude or ChatGPT

    Paste the MCP URL into Claude or ChatGPT and authorize access with your EmbedSocial account.

  4. 4

    Run the prompt

    Ask Claude or ChatGPT to analyze sentiment, themes, complaints, praise, and recommended actions.

Note: Depending on the connectors you are using, you may be prompted to authenticate your platform connections by logging into your accounts.

Here's how all that looks via an interactive video:

Real-world use case

Imagine you manage customer feedback for several locations and need a quick read on what changed this month. Instead of reading every review manually, you ask Claude or ChatGPT:

The prompt

Using the EmbedSocial MCP, pull recent Google reviews from [source] and analyze sentiment, recurring themes, complaints, praise, and recommended actions.

Open inClaudeChatGPT

The agent reviews the connected EmbedSocial review data, groups feedback into themes, summarizes sentiment, and gives your team a clear list of actions to consider.

Analyze Google reviews with review sentiment analysis in Claude automation result

More Analytics automations

Analytics
EmbedSocial InstagramGoogle Sheets

Compare Instagram competitor hashtags in Google Sheets

Using the EmbedSocial MCP, pull Instagram posts from [source] tracking #[brand one] and #[brand two]. Calculate share of voice, track daily post volume for each hashtag, break down sentiment as positive, negative, neutral, or sarcastic for each brand, group posts into recurring conversation themes, and list the top related hashtags for each brand. Export the results into Google Sheets with a raw data tab and a summary dashboard.

Open inClaudeChatGPT
Analytics
EmbedSocial InstagramGoogle Slides

Build an Instagram competitor comparison report in Google Slides

Using the EmbedSocial MCP, pull Instagram posts from [source] tracking #[brand one] and #[brand two]. Calculate share of voice, daily volume trend, sentiment breakdown, main conversation themes, and top related hashtags for each brand. Export the output as a Google Slides presentation with slide titles and short slide copy, including a methodology slide and suggested next steps.

Open inClaudeChatGPT
Analytics
EmbedSocial Slack

Send weekly social proof report to Slack

Using the EmbedSocial MCP, pull last-7-days widget analytics (post clicks, lightbox opens, CTA clicks), identify top movers, and post a weekly social proof report to #growth in Slack.

Open inClaudeChatGPT
EmbedSocial Automations

Put your social content to work from any AI tool

EmbedSocial is the social media automation platform for UGC and reviews: connect the MCP, then run any workflow from a prompt.