Analyze Google reviews with review sentiment analysis in Claude
Use EmbedSocial's review sentiment analysis agent to summarize Google review themes, customer sentiment, complaints, praise, and recommended next steps with Claude.
One connection. Runs on your live EmbedSocial data.
What does it do?
Connect EmbedSocial with Claude to create a review sentiment analysis agent that reads your Google reviews and summarizes what customers praise, complain about, and mention most often.
Useful for
- Running review sentiment analysis: see whether recent reviews are mostly positive, negative, or mixed.
- Finding recurring themes: identify common praise, complaints, service issues, and product mentions.
- Creating action summaries: turn review data into clear next steps for marketing, support, and operations.
How to set up
- 1
Create your EmbedSocial account
Sign up for a free EmbedSocial trial to connect your Google reviews and turn on the MCP.
Start free trial - 2
Connect your Google reviews in EmbedSocial
Add the review sources or locations you want Claude or ChatGPT to analyze.
- 3
Set up the EmbedSocial MCP in Claude or ChatGPT
Paste the MCP URL into Claude or ChatGPT and authorize access with your EmbedSocial account.
- 4
Run the prompt
Ask Claude or ChatGPT to analyze sentiment, themes, complaints, praise, and recommended actions.
Note: Depending on the connectors you are using, you may be prompted to authenticate your platform connections by logging into your accounts.
Here's how all that looks via an interactive video:
Real-world use case
Imagine you manage customer feedback for several locations and need a quick read on what changed this month. Instead of reading every review manually, you ask Claude or ChatGPT:
Using the EmbedSocial MCP, pull recent Google reviews from [source] and analyze sentiment, recurring themes, complaints, praise, and recommended actions.
The agent reviews the connected EmbedSocial review data, groups feedback into themes, summarizes sentiment, and gives your team a clear list of actions to consider.
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Build an Instagram competitor comparison report in Google Slides
Using the EmbedSocial MCP, pull Instagram posts from [source] tracking #[brand one] and #[brand two]. Calculate share of voice, daily volume trend, sentiment breakdown, main conversation themes, and top related hashtags for each brand. Export the output as a Google Slides presentation with slide titles and short slide copy, including a methodology slide and suggested next steps.
Put your social content to work from any AI tool
EmbedSocial is the social media automation platform for UGC and reviews: connect the MCP, then run any workflow from a prompt.