The best link in bio app depends on what visitors should do after they tap your profile: browse your work, book a service, buy a product or find your latest content.
We compared 9 link in bio apps on free plans, paid pricing and selling fees. For a simple free page, start with Linktree, Lnk.Bio or Bio Sites. For selling, look at Beacons.
How we chose these link in bio apps
We shortlisted dedicated link in bio apps that people search for and use today, then compared them on public product and pricing pages checked on October 7, 2026.
This is a feature and pricing comparison, not a speed or conversion test.
We judged each app on these criteria:
- Free plan: what you get without paying, and the limits that push you to upgrade.
- Paid pricing: the cheapest paid plan and what it unlocks, such as branding removal or a custom domain.
- Selling fees: the cut the app takes on sales, which can cost more than the subscription.
- Page design: a simple button list, a social post grid, or a fully custom layout.
- Editing workflow: web editor or mobile app.
- Business features: forms, email capture, booking, payments and analytics.
Disclosure: EmbedSocial publishes this guide. We offer a link in bio page builder, so we don’t rank ourselves. You’ll find it in a labeled Alternative section after the list. No app paid to be included. Read how we write and use AI.
The best link in bio apps at a glance
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Compare free plans and pricing
Use the category filter to narrow the list. Selling fees and billing terms can change the total cost.
Link in bio apps compared
9 of 9 tools| Tool | Best for | Trial | Starting price | Website |
|---|---|---|---|---|
| a straightforward list of important destinations | Free plan; 7-day trial on Pro and Premium | Starter $8/mo ($6/mo yearly); 7-day trial on Pro and Premium | Website | |
| selling digital products and building an email audience | Free plan (9% seller fee) | Creator $10/mo ($8.33/mo yearly) | Website | |
| a page organized around your social posts | Free link in bio page advertisedFree plan | Social plans from $25/mo ($18.75/mo yearly) | Website | |
| creators who prefer editing in a mobile app | Free plan (12% selling fee) | Lite $2.99/mo | Website | |
| a simple page with optional forms and tracking | Free plan; 10-day Pro trial | Pro $7/mo; 10-day trial | Website | |
| a custom one-page portfolio or business site | Free plan; 7-day Pro trial | Pro Lite $9/year | Website | |
| a branded page with a completely free entry point | FreeFree plan | No paid plan | Website | |
| service pages with optional business features | Free Basic planFree plan | Not published; 3-month minimum term | Website | |
| organizing links on a small budget | Free plan | Mini $0.99/mo | Website |
Checked October 7, 2026. USD. Monthly billing unless stated. Price sorting uses free entry as 0.
The 9 best link in bio apps in 2027
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Best for: a straightforward list of important destinations
- Trial: Free plan; 7-day trial on Pro and Premium
- Starting price: Free; Starter $8/month
Linktree suits someone who wants to collect important destinations in one recognizable page. Its free plan covers basic links, while paid plans add customization and measurement features.
Choose it for: a straightforward profile hub that you can organize around your current priorities.
Watch for: the design and analytics features included in each tier. Branding removal and more advanced customization can require an upgrade. If you plan to sell through your page, check the selling fees as well as the subscription price.
Pricing: Free plan with unlimited basic links. Starter costs $8/month ($6/month billed yearly), Pro costs $15/month ($12 yearly) and Premium costs $35/month ($30 yearly). Pro and Premium include a 7-day trial and 0% seller fees (a $0.25 payout fee and payment processing still apply).
Best for: selling digital products and building an email audience
- Trial: Free plan (9% seller fee)
- Starting price: Free; Creator $10/month
Beacons combines a link-in-bio page with creator tools such as digital product selling and email marketing. It also offers AI features, so you can draft pages and products faster.
Choose it for: selling digital products and building an audience from the same creator workspace.
Watch for: selling fees. The free plan has a 9% seller fee, so a free subscription does not mean every sale is free of platform charges.
Pricing: Free plan with a 9% seller fee. Creator costs $10/month ($8.33/month billed yearly) and keeps the 9% fee. Creator Plus costs $30/month ($25/month yearly) with 0% seller fees.
Best for: a page organized around your social posts
- Trial: Free link in bio page advertised
- Starting price: Social plans from $25/month
Later’s Link in Bio gives visitors a visual route from your social content to relevant destinations. That makes it useful when your followers arrive looking for the product, article or offer they just saw in a post.
Choose it for: a social content workflow where the post grid is the main navigation. If TikTok is your main channel, see how to add a link to your TikTok bio.
Watch for: the difference between the standalone link-in-bio product and Later’s wider social media management subscriptions. Decide which tools you actually need before comparing plan prices.
Pricing: Later advertises a free link in bio page. Its social media management plans start at $25/month ($18.75/month billed yearly), with a 14-day trial.
Best for: creators who prefer editing in a mobile app
- Trial: Free plan (12% selling fee)
- Starting price: Free; Lite $2.99/month
Milkshake uses a card-based approach to building a small website in its mobile app. You choose a look, add content and arrange cards for the different things you want to share.
Choose it for: creators who prefer to build and update their page on a phone.
Watch for: whether its card layouts fit the way you want visitors to browse. A custom domain and branding controls depend on the plan. Free and Lite plans take a 12% cut of sales.
Pricing: Free plan with analytics for 30 days. Lite costs $2.99/month; Pro costs $6.99/month ($59.99/year). Selling fees run from 12% (Free and Lite) down to 7% (Pro+), plus Stripe fees.
Best for: a simple page with optional forms and tracking
- Trial: Free plan; 10-day Pro trial
- Starting price: Free; Pro $7/month
Campsite.bio offers a free profile page and a paid Pro tier with features such as a custom domain, opt-in forms and tracking pixels. It is a useful shortlist option when you want to start with links and add marketing controls later.
Choose it for: a small business or creator who needs a profile hub with a clear upgrade path.
Watch for: analytics history and additional profile costs. Check that the plan covers the number of brands or accounts you manage.
Pricing: Free plan for 1 profile. Pro costs $7/month ($84/year), with a 10-day trial. Pro+ costs $24/month. Selling fees are 0% for a limited time.
Best for: a custom one-page portfolio or business site
- Trial: Free plan; 7-day Pro trial
- Starting price: Free; Pro Lite $9/year
Carrd is a general one-page website builder. For a broader site, compare these website builders for small businesses. You can use it to make a bio page, but you are designing a small website rather than following a dedicated social profile workflow.
Choose it for: a portfolio or business page where you want control over sections and already know what to put on the page.
Watch for: the extra setup involved in assembling your layout and connecting content. It is a different workflow from a ready-made social post grid.
Pricing: Free plan. Pro Lite costs $9/year (3 sites); Pro Standard costs $19/year (10 sites, custom domains, forms and embeds). 7-day Pro trial, no card.
Best for: a branded page with a completely free entry point
- Trial: Free
- Starting price: Free
Bio Sites offers a free page with templates and visual customization. Its product includes links, audience capture and options for selling, making it worth considering if you want more than a plain list without starting with a paid subscription.
Choose it for: a visually branded profile hub with a free entry point.
Watch for: the payment setup and any applicable charges if you use commerce features. Check those separately from the cost of creating the page.
Pricing: Bio Sites is 100% free with unlimited links. Check payment processing charges separately if you sell.
Best for: service pages with optional business features
- Trial: Free Basic plan
- Starting price: Paid price not published
Taplink starts with links and text on its free Basic plan. Paid tiers add richer content and business features, including options for forms, payments and a custom domain.
Choose it for: a service business that wants to present information and route visitors toward an inquiry or purchase.
Watch for: which tier includes the specific business feature you need. Paid plans use subscription terms, so check the full amount due before buying.
Pricing: Free Basic plan. Paid plans require at least a 3-month term, and the public pricing page doesn’t list amounts, so we haven’t estimated one.
Best for: organizing links on a small budget
- Trial: Free plan
- Starting price: Free; Mini $0.99/month
Lnk.Bio’s free plan includes unlimited links. Its paid options add controls such as link groups, scheduling and more analytics, which can help as your list of destinations grows.
Choose it for: a simple bio page with a low-cost paid upgrade.
Watch for: the differences between monthly and one-time plans. Choose the tier for the features you need rather than assuming every paid option includes the same tools.
Pricing: Free plan with unlimited links. Mini costs $0.99/month. Unique is a $24.99 one-time payment.
Alternative: Build a custom link in bio page with EmbedSocial
Disclosure: EmbedSocial is our product, so it isn’t ranked above.
If a button list feels too limiting, EmbedSocial’s link in bio page builder lets you design a custom page: a creator portfolio with recent posts, a restaurant page with booking and menu links, or a launch page with one featured offer. You describe the page in an AI chat, and your connected Instagram and TikTok content updates on it automatically.
See a real link-in-bio page demo
This is an existing EmbedSocial template with sample content. Explore the layout, then use the prompt below as a starting point for your own version. The sample links belong to the demo; replace them with your destinations before publishing.
Prefer a different look? Preview the professional link-in-bio page for a business profile or the dark link-in-bio page for a darker visual style.
Copy this prompt into the AI builder
Create a mobile-first link-in-bio page for a lifestyle creator. Use a soft pink background, a profile photo, a short bio and social icons. Make one large featured button for my latest guide, followed by links to my shop, newsletter and booking page. Add a two-column grid using my connected Instagram content below the links. Use rounded cards, readable dark text and generous spacing. Keep the main action visible near the top. Ask me for any missing URLs instead of inventing links.
The prompt describes a design brief; it is not a recording of how the template above was created. Your generated result will vary with your instructions and connected content.
Fill in your Branding settings first and the editor already knows your logo, font, and brand colors. The first build then comes back on-brand, so your prompt can stick to layout and content.
What to check: AI-generated buttons still need real destinations. A booking button should point to your booking service, and a shop button should point to your store. Generating a layout does not automatically create a checkout or booking system.
How to build it
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Describe the page: type what you want into the chat, or pick a suggested prompt.
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Choose your sources: select the accounts, hashtags or pages whose posts should appear.
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Generate and refine: click Generate, then adjust with follow-up requests until it fits.
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Add real destinations: replace sample links and test every button on your phone.
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Share it: copy the page link into the website field of your social profile.
More design tips: how to customize your link in bio page.
❌ Limitations: there’s no free link in bio plan, and AI generations use credits. Pricing: included from the Pro plan at €29/month (€24/month billed yearly), with a 7-day free trial.
How to choose the right link in bio app
Start with the destination your visitors need most. A service business may need bookings; a creator may need an email signup or product sale; a publisher may need a clear route to the latest article.
Compare your shortlist on these five points:
- Page structure: a button list, a social post grid or a custom layout.
- Editing workflow: mobile app, visual editor or AI chat.
- Content upkeep: manual updates or connected social content.
- Business features: the specific forms, booking links or commerce integrations you need.
- Total cost: subscription term, domain charges, AI credits and selling fees where applicable.
Build the same small page in your preferred tool before adding every link you own. Put the main action first, keep labels specific and test the result on a phone. For writing the profile itself, see these Instagram bio templates.
Need ideas first? Browse these Instagram link in bio page examples.
Conclusion: Pick the link in bio app that matches your main action
Most people only need a free plan. Linktree, Lnk.Bio and Bio Sites cover a clean list of links, Beacons is the strongest pick for selling, and Later suits pages built around your posts.
Before you upgrade, check selling fees as well as the subscription: on Beacons and Milkshake, a free plan can cost more than a paid one once you start selling.
If you want a fully custom page that pulls in your social content, try EmbedSocial’s link in bio builder.
